Promotional Photos for marketing new and featured products at the Illini Union Bookstore on their social media accounts and emails.

In December 2023, I was asked to help with marketing a week of holiday discounts at the Illini Union Bookstore. I shot and edited a number of merchandise images, most of which were posted on all of the store’s social media accounts, with type added by the marketing department. Besides the clothing layflats, all compositions were executed by me. Here are a few of the promotional photos before being cropped and having text added for social media.

From July 2021 through December 2022, I ran my rugby team’s Instagram account. I took photos, wrote captions, and composed posts regularly. While I was running this account, I focused on advertising games and events. It was also important to share pictures from games and practices to engage with former, current, and potential players as well as friends, family, and other rugby organizations who keep up with the team. In addition to this basic upkeep of the account, I organized a series of posts spotlighting some of our players. The content of the posts was directed by the players, but collected and proofread by me, and most included a photo on our pitch in gear that I’d taken during one of several team photoshoots.

Banner graphics I designed in summer/fall 2023 for the Illini Union Bookstore to advertise new merchandise collections on their website.